Okay, don’t laugh. I’ve had three romantic comedies published in the last seven years, but I discovered something along the way. As I struggled recently to become a more “professional” writer and to take my writing career more seriously, I realized I always took the actual writing seriously. What I never took seriously and was never terribly professional about was the business side. The marketing. The get out there and SELL SOME BOOKS! B-o-r-i-n-g.
But now I’ve decided there’s no point in continuing to write fiction if I can’t sell it, so I have to be more professional about it. So for my latest book, A MONTH FROM MIAMI, I have a marketing plan. A strategy. Ideas. One of them was to sit outside the Starbucks where I’ve worked part-time for five years and do impromptu booksignings. To know me is to love me, and after five years in the same store, a lot of people know me. Or I thought they did. Boy, did I have my eyes opened this morning.
Without my green apron and a three-foot expanse of counter in front of me, it turns out, I’m invisible. People I’ve served coffee to every morning for two or three years walked by my table without a glance or a hello. They didn’t even stop for the free gingerbread! I flagged a few of them down before they got too far just to say hi. Luckily none of them had a heart attack when they realized it was me, dressed like a normal every day person behind a table with my books.
How many people have said to me lately “I didn’t know you write.” Of course they didn’t and why would they? Imagine all the things I don’t know about them that might surprise me. That they keep polo ponies or model for Vogue in their spare time.
And honestly, I have to admit, I was not in the mood to go sign books today, but I made myself do it because if you’re going to be a professional, you have to do things you don’t particularly want to do when you don’t particularly feel like doing it. I learned this from my husband who goes off to his job every day even when he doesn’t particularly feel like it. He’s a professional and he gives his all whether he “feels” like it or not.
So I sold a few books, handed out a few bookmarks, planted a few seeds. I did what I set out to do whether I felt like it or not. Ooh, I feel so professional now.
